Wednesday, September 24, 2008

Ad Campaign - Magazines, Billboards, Websites

Week 1


Week 2


Week 3


Week 4


Week 5


Week 6


Week 7


Week 8
Posted by at

1 comment:

Two 4 the Show Media said...

"The marketing strategy states that to be successful, a company must provide a greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors offering in the minds of consumers." Armstrong & Kotler, Ch. 3 – P.99

With your ads you have done just this - There is definitely a strong position established here. You have created an excellent concept. The vodka itself has a nice classy feel while the ads transmit a sense of humor from the brand. Something about it says "we're sophisticated but we're not afraid to laugh and be a little silly." Way to strike that balance unlike any of your competitors!

September 24, 2008 at 11:58 AM

Post a Comment

Subscribe to: Post Comments (Atom)