“Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product. Styles can be eye-catching or yawn producing. A sensational style ay grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better. Unlike style, design is more than skin deep-it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its look. (Armstrong & Kotler – Marketing 9e Ch.7 pg.205)”
They style of Kettle V. is sexy and unique at the same time. Shape like a tea kettle but still sexy like a vodka bottle. But the design of it, with its easy pouring spout and unique handle really separates it from other vodkas and is in a class on its own.
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