“Price says something about the product. For example, many consumers use price to judge quality. A $100 bottle of perfume may contain only $3 worth of scent, but some people are willing to pay the $100 because this price indicates something special. (Armstrong & Kotler – Marketing 9e Ch.9 pg.276)”
With a price tag of $35.99, I think it should convey that Kettle V. is a special drink for special occasion. It doesn’t have to be wedding but an elaborate social gathering among friends. Depending on how customers react to the price, that is when we will truly know the worth or Kettle V.
ProfitDrive review
3 years ago
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