Responding to the Marketing Environment

“Someone once observed, “There are three kinds of companies: those who make things happen, those who watch things happen, and those who wonder what’s happened.” Many companies view the marketing environment as an uncontrollable element to which they must react and adapt. They passively accept the marketing environment and do not try to change it. They analyze the environmental forces and design strategies that will help the company avoid the threats and take advantage of the opportunities the environment provides. (Armstrong & Kotler – Marketing 9e Ch.3 pg.89)”

The vodka environment is old and boring. There isn’t anything new or exciting coming out. Kettle V. is here to re-invent the vodka for the new generation. Kettle V. is here to give people something new and exciting. Kettle V. is here to make things happen.