Commercialization

“Test marketing gives management the information needed to make a final decision about whether to launch the new product. If the company goes ahead with commercialization-introducing the new product into the market-it will face high costs. The company may need to build or rent a manufacturing facility. And, in the case of a major new customer packaged good, it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year. (Armstrong & Kotler – Marketing 9e Ch.8 pg.241)”

Kettle V. is going to be local to Las Vegas only and if successful will branch of to newer markets like L.A. and New York. I know I described the marketing plan like a big budget movie but really it more of an independent movie. I want to slowly grow Kettle V. and introducing it into a market like Las Vegas is going to show if Kettle V. is really going to be successful or not.