Value Proposition

“The company must also decide how it will serve targeted customers-how it will differentiate and position itself in the marketplace. A company’s value proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs. (Armstrong & Kotler – Marketing 9e Ch.1 pg.9)”

Kettle V., new vodka, new generation.

Kettle V. is a new high end vodka with a twist. Made with Kyoto green tea leaves from a prestigious tea producer in Japan with a high end Russian Vodka that has been distilled five times gives birth to a new type of vodka for the new generation. Kettle V. is a all organic vodka that has the great nutrients, ginseng for energy, and taste of green tea combine with the strong, bold, and smooth taste of Russian vodka 40% (80 proof) with a splash of honey to give it the hint of flavor. Kettle V. is here to re-invent the vodka, not to follow the others. It is sophisticated so you can have a glass at a book reading or art gallery show, but also sexy enough to drink up at a club or at a trendy restaurant. Kettle V. is the new standard for the new generation.