“Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. Examples include specific brands of cars, high-priced photographic equipment, designer clothes, and the series of medical and legal specialists. (Armstrong & Kotler – Marketing 9e Ch.7 pg.201)”
I want Kettle V. to be an event when drinking it. That is why it is package the way it is and that it is unique from other vodkas. It is specialty vodka for special events.
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3 years ago
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