The Buyer Decision Process for New Products

“We have looked at the stages buyers go through in trying to satisfy a need. Buyers may pass quickly or slowly through these stages, and some of the stages may even be reversed. Much depends on the nature of the buyer, the product, and the buying situation.

Stages in the Adoption Process
Consumers go through five stages in the process of adopting a new product:
• Awareness: The consumer becomes aware of the new product, but lacks information about it.
• Interest: The consumer seeks information about the new product.
• Evaluation: The consumer considers whether trying the new product makes sense.
• Trial: The consumer tries the new product on a small scale to improve his or her estimate of its value.
• Adoption: The consumer decides to make full and regular use of the new product.

(Armstrong & Kotler – Marketing 9e Ch.5 pg.149)”

Introducing a new product is always a huge risk, that is why if market carefully and execute the plan in precision will only increase your chances of your product staying alive to see the next quarterly income. With the plan I created, hopefully it will create the awareness, the interest, and evaluation that once Kettle V. comes out that people must have to try it. And of course of the great taste of Kettle V. and the fact that it is something new and exciting that people will hopefully decide to continue drinking Kettle V.