Lifestyle

“People coming from the same subculture, social class, and occupation may have quite different lifestyles. Lifestyles is a person’s pattern of living as expressed in his or her psychographics. It involves measuring consumers’ major AIO dimensions-activities (work, hobbies, shopping, sports, social events), interests (food, fashion, family, recreation), and opinions (about themselves, social issues, business, products). Lifestyle captures something more than the person’s social class or personality. It profiles a person’s whole pattern of acting and interacting in the world. (Armstrong & Kotler – Marketing 9e Ch.5 pg.141)”

Drinking Kettle V. should be an event. That is why we want our vodka to be served at trendy night clubs and restaurants, at art gallery shows, and elaborate book readings and gatherings, and if someone is doing a sophisticated dinner party. We want our vodka to be the drink of choice when doing an event or gathering of sophisticated and sexy people. I want Kettle V. to become someone’s lifestyle.